Vision
Grow Sammy Rabbit into a global source and force for big dreams and great habits, starting with money and reading habits.

Mission 
Empower kids globally! Inspire the dreams, hope and habits of children ages 5 and up for generations to come!

Mission Mantra
“Dream and do big, one step at a time!”

Goal
Develop products and programs that make it easy for anyone, anywhere to talk to kids early and purposefully about big dreams and great habits!

Objectives
(1) Inspire and empower kids to dream big and set goals to build their confidence and esteem
(2) Teach kids great money (and reading) habits early so they become self reliant and are prepared to make big dreams come true
(3) Ignite discussion on the importance of college, careers, college saving and being a life-long learner